President’s Choice Maple Syrup Campaign
In this project, I developed a marketing concept for President’s Choice maple syrup that highlights Canadian identity and product authenticity. As the campaign planner and creative strategist, I focused on building a concept that connects the product to Canadian culture and everyday experiences. Using tools such as Adobe InDesign, Canva, and marketing research, I explored visual storytelling and promotional messaging that would strengthen brand recognition. The outcome was a campaign proposal designed to engage consumers and reinforce the brand’s connection to Canadian heritage.
2026 FIFA World Cup Toronto – Media Kit
This project involved creating a professional media kit related to the 2026 FIFA World Cup events hosted in Toronto. My role was media writer and communications planner, responsible for producing clear and structured media materials. Using Adobe InDesign, Canva, and research-based media writing techniques, I developed a media release, backgrounder, and supporting utility content designed to provide journalists with accurate and accessible information. The final media kit demonstrates structured communication and the ability to produce professional public relations materials.
Humber Lego City Community Promotion Plan
This group project focused on developing a promotional strategy for Humber’s Lego City installation as it moved to a community space in Rexdale. As part of the campaign planning team, I contributed to audience research, marketing strategy development, and promotional planning. Using tools such as Canva, Adobe InDesign, and collaborative presentation tools, the goal was to increase community awareness and engagement with the installation. The final proposal presented a strategic plan that outlined promotional tactics and audience-focused outreach.