Lapis Clothing — Fashion Lookbook Campaign
The Lapis Clothing Lookbook is a fashion branding project designed to visually communicate the brand’s lifestyle identity through photography and editorial design. I worked as the photographer and creative director, planning and executing the shoot while also managing the full post-production workflow. Using Adobe Photoshop, Adobe Camera Raw, and Adobe Bridge, I edited and organized the imagery to maintain a clean and consistent visual style that reflects the brand’s “Enjoy Life” message. The final imagery and layout concepts were prepared using Adobe InDesign and Canva, ensuring the lookbook maintained a polished, editorial feel aligned with contemporary streetwear marketing and branding.
Plátano Con Todo – Brand Identity & Creative Strategy Concept
Platano Con Todo is a brand development project focused on building a culturally driven food brand identity from concept to visual execution. The project involved developing the brand positioning, visual language, and marketing direction to communicate a bold, authentic Latin-inspired food experience. My role included brand strategy, creative direction, and visual design, where I explored typography, color palettes, and brand storytelling to create a cohesive identity that could translate across packaging, social media, and promotional materials. The visual assets and brand layouts were developed using Adobe Illustrator, Adobe InDesign, and Canva to ensure the brand identity was adaptable across both print and digital platforms.